GlossaryWhat do CRE marketing and technology terms mean?What is a BOV (Broker Opinion of Value)? — A clear definition of BOVs, when brokers use them, and how to make yours stand out from the competition.What is an OM (Offering Memorandum)? — The primary marketing document for a commercial property sale — and why most of them fail before the first buyer reads page two.What is a Cap Rate? — The most commonly used metric in CRE — and a communication tool as much as a financial one.What is NOI (Net Operating Income)? — The core number underlying every cap rate calculation — and where deals are won or lost in due diligence.What is a 1031 Exchange? — The most time-sensitive buyer in CRE — and how brokers use the 45-day window to create genuine urgency.What is a Listing Website? — The highest-engagement format in CRE marketing — bookmarked and revisited, unlike PDFs.What is Deal Sourcing? — A marketing discipline as much as a sales one — and why the brokers with the best content source the most off-market deals.What is a Submarket? — The single most defensible positioning for an independent broker — and how to own yours.What is CRE Marketing Automation? — The tools and workflows that reclaim 4–6 hours per week for brokers who adopt them early.What is a CRE Pitch Deck? — The document that wins listing mandates — and why most of them lose before they're finished.What is a Rent Roll? — The first document serious buyers request — and the one that most directly determines a property's value.What is Trailing 12 (T-12)? — Buyers underwrite to trailing actuals, not projections. Here is why clean T-12 data controls the valuation conversation.What is an LOI (Letter of Intent)? — The beginning of the hard part — how you manage the LOI process determines final price and certainty of close.What is a Pocket Listing? — The tradeoffs between discretion and maximum exposure — and when keeping a deal off-market makes strategic sense.What is a Buyer List? — The most defensible competitive advantage in CRE — and why targeted always beats large.What is Email Open Rate? — A vanity metric without context — here is what it actually tells you about your listing outreach performance.What is Due Diligence in CRE? — Where most deals fall out — and how organized sellers and brokers dramatically reduce that risk.What is Value-Add in CRE? — One of the most overused terms in CRE marketing — here is what it actually means and how to use it credibly.What is a NNN Lease (Triple Net)? — The most common structure in single-tenant CRE — and why the lease terms often matter more than the real estate.What is Absorption Rate? — The market signal that tells you whether a submarket is recovering or deteriorating — and how to cite it credibly.What is Sensitivity Analysis in CRE? — The financial modeling tool that stress-tests your pricing — and the most effective way to pre-handle a seller's rate objection.What is a Proforma in Commercial Real Estate? — The forward-looking financial model where buyers decide whether a deal is worth pursuing — and where most of them are lost.What is a Market Overview in CRE Marketing? — The most skipped opportunity to demonstrate broker expertise — and what separates a great one from a CoStar copy-paste job.What are Comps (Sales and Rent Comps) in CRE? — The empirical foundation of every BOV, OM, and pricing conversation — and how to use them as arguments, not just data.What is Dealbox? — IntellCRE's lead capture and deal data sourcing tool — a centralized intake point for every inbound deal opportunity.
