Marketing MechanicsHow each part of broker marketing actually works, and the practice that makes it work.CRE Broker Marketing Mechanics — What each marketing channel is for, and the practice that makes it workWhere Your Marketing Hours Actually Go — Which marketing tasks are production and which are judgment, and what to do with the hours you get back.What OM and BOV Engagement Tells You — Which signals from a document send are worth acting on, and what makes an OM get read past the cover.Why LinkedIn Works for CRE Brokers — What the channel is good for, which posts produce conversations rather than impressions, and how long it takes.
